Generalists Vs. Specialists In SEO: What's The Best Approach?

Generalists Vs. Specialists In SEO: What's The Best Approach?

Do we specialize in one facet of digital, or has the industry changed so much that we're forced to be cross-functional? Should SEO be considered mercadeo? Are there SEO professionals who don't want to adapt, who don't want to see SEO as mercadeo?

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