SEO is more than just organic traffic: Are you taking all the credit you deserve?

SEO is more than just organic traffic: Are you taking all the credit you deserve?

Measuring its longer URLs (e.g. www.groupon.com/local/san-francisco/restaurants), the company saw that as organic traffic dropped to near zero after the change, direct traffic also dropped by 60%. This big chunk of what Groupon thought was direct

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