Your small business website represents your company online and, as a result, should have a look and feel similar to your business: professional and welcoming. When you are choosing a Website Designer, make sure you select one who not only can deliver results but also has the technical background to do the job properly.
Begin by narrowing the field down to 2 or 3 strong candidates. Then interview each one, paying special attention to the answers they give you. Their responses will tell you quite a bit about their abilities to design and optimize a business website.
May I see your portfolio?
This should be your first request. The first thing you’re looking for is a track record of actually completing projects. The next thing you are looking to find out is, ‘can this web designer creates sites that I think are visually appealing as well as effective?’ Don’t accept pictures or screen-shots, make sure you are able to visit at least one or two websites he completed himself.
Will My Site be Compatible with all Browsers?
Believe it or not, websites show up differently in browsers. A site may look really great in Internet Explorer but may not look quite right in FireFox, Safari or Opera.. So you need to verify that your site will look good across all the major browsers.
Who will own my website?
Some web designers take ownership of their work, from setting up the domain and hosting accounts and creating the site itself. You are paying for the website, so you should have access to all of the hosting accounts and you should have a backup copy of the website on file. You want to very certain that you have an up to date copy of all the content in case you ever decide to use another web design firm at some point in the future.
How will I make changes to the site?
Creating the initial website is one thing. Updating the site at a later date, is another. Make sure you know if you will be able to make simple text updates yourself or if you will have to ask him every time new material needs to be added. If you can do it on your own, will you have to learn a complex editing program or will you be operating on a WYSIWYG (what you see is what you get) type of platform. Make sure you’re getting a modern built-in editing program, similar to WordPress if possible.
What is your Delivery Time and How Much Will the Website Cost?
Once you’ve explained your requirements, the designer should be able to provide you with a detailed scope of work and an estimate of the budget. Make sure you are very clear if the price is on a ‘Project’ basis or on an hourly rate, if the latter, verify how many hours he expects the work will take.
What questions do you have for me?
Ask the developer if he has any questions for you. For example, he should certainly be asking you exactly what kind of web design you prefer and specifically what you expect in the way of results for your new site. The more questions he asks in this way, the more you will both understand the end results to be achieved. Don’t rush to choose the first web developer you speak to. You should talk with at least a couple of strong candidates and select the individual you make a strong connection with. The final result will very much depend on whether that person clearly understands your requirements.
Is Search Engine Optimization or Is Search Engine Optimization Marketing Included?
The fact is that many website designers are not very well qualified to drive qualified traffic to your new site. Many small business owners assume that their new site will magically get lots of targeted visitors: this is a very poor assumption.It’s extremely important that you know exactly how you are going to drive very targeted traffic to your new site, if your developer can’t help with this, make sure you get recommendations for a great SEO company.
People that are looking for info about the niche of Public Relations for Small Businesses, please make sure to go to the link which was quoted in this paragraph.